/* =========================================================
   14°41° PIZZERIA x MARKETINCREW · Strategy Pitch
   Design system: warm, craft, craving-led. Green brand + fire warmth.
   NOTE: --red is repurposed as the 1441 GREEN brand accent so the shared
   component system stays intact; --hot / --fire carry the appetite warmth.
   ========================================================= */

:root{
  --red:#0F8A46;          /* 1441 brand green (primary accent) */
  --red-deep:#0A5C31;     /* deep green */
  --green:#0F8A46;
  --hot:#CE3B26;          /* tomato red (craving highlight) */
  --fire:#E07B2C;         /* oven-fire orange */
  --burgundy:#35200F;     /* warm deep brown (dark warm sections) */
  --ink:#211510;          /* deep warm brown-black */
  --ink-2:#2C1D13;
  --cream:#F4E8D0;        /* warm cream */
  --cream-2:#EADABE;
  --coral:#E07B2C;        /* fire orange for hand/thought accents */
  --gold:#E0A83C;
  --white:#FFFFFF;
  --muted:#A8987F;        /* warm muted */

  --maxw:1280px;
  --gut:clamp(20px,5vw,72px);

  --ff-display:'Bricolage Grotesque',system-ui,sans-serif;
  --ff-body:'Inter',system-ui,sans-serif;
  --ff-hand:'Caveat',cursive;
  --ff-serif:'Fraunces',serif;

  --ease:cubic-bezier(.22,.61,.36,1);
}

*{box-sizing:border-box;margin:0;padding:0}
html{scroll-behavior:smooth;-webkit-text-size-adjust:100%}
html.no-js .reveal{opacity:1;transform:none}
body{
  font-family:var(--ff-body);
  background:var(--ink);
  color:var(--cream);
  line-height:1.55;
  overflow-x:hidden;
  -webkit-font-smoothing:antialiased;
}
img,video{max-width:100%;display:block}
a{color:inherit;text-decoration:none}
::selection{background:var(--red);color:#fff}

/* film grain overlay */
body::after{
  content:"";position:fixed;inset:0;pointer-events:none;z-index:9998;opacity:.05;mix-blend-mode:overlay;
  background-image:url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='120' height='120'%3E%3Cfilter id='n'%3E%3CfeTurbulence type='fractalNoise' baseFrequency='.9' numOctaves='2'/%3E%3C/filter%3E%3Crect width='100%25' height='100%25' filter='url(%23n)'/%3E%3C/svg%3E");
}

/* ---------- Typography ---------- */
.display{font-family:var(--ff-display);font-weight:400;line-height:.92;letter-spacing:.01em;text-transform:uppercase}
.h1{font-size:clamp(3rem,11vw,9.5rem)}
.h2{font-family:var(--ff-display);text-transform:uppercase;line-height:.95;font-size:clamp(2.1rem,6.2vw,5.2rem);letter-spacing:.005em}
.h3{font-family:var(--ff-display);text-transform:uppercase;line-height:1;font-size:clamp(1.5rem,3.2vw,2.6rem)}
.eyebrow{font-family:var(--ff-body);font-weight:700;text-transform:uppercase;letter-spacing:.32em;font-size:.72rem;color:var(--red)}
.eyebrow.on-cream{color:var(--red-deep)}
.hand{font-family:var(--ff-hand);text-transform:none;letter-spacing:0;line-height:1}
.serif{font-family:var(--ff-serif)}
.lead{font-size:clamp(1.05rem,1.6vw,1.35rem);line-height:1.6;color:var(--cream)}
p{font-size:1.02rem}
.dim{color:var(--muted)}

/* ---------- Layout ---------- */
.wrap{max-width:var(--maxw);margin:0 auto;padding-inline:var(--gut)}
section{position:relative}
.sec{padding-block:clamp(72px,11vw,150px)}
.sec-tight{padding-block:clamp(48px,7vw,90px)}
.cream{background:var(--cream);color:var(--ink)}
.cream .dim{color:#6b5f52}
.dark{background:var(--ink);color:var(--cream)}
.burg{background:var(--burgundy);color:var(--cream)}
.red{background:var(--red);color:#fff}
.grid{display:grid;gap:clamp(16px,2.4vw,34px)}
.mt-s{margin-top:14px}.mt-m{margin-top:26px}.mt-l{margin-top:48px}
.center{text-align:center}
.maxch{max-width:62ch}

/* ---------- Buttons ---------- */
.btn{
  --bg:var(--red);--fg:#fff;
  display:inline-flex;align-items:center;gap:.7em;
  font-family:var(--ff-body);font-weight:700;text-transform:uppercase;letter-spacing:.14em;font-size:.8rem;
  background:var(--bg);color:var(--fg);
  padding:1.05em 1.7em;border-radius:100px;border:2px solid var(--bg);
  transition:transform .3s var(--ease),background .3s,color .3s,box-shadow .3s;cursor:pointer;
}
.btn:hover{transform:translateY(-3px);box-shadow:0 14px 34px -12px rgba(225,27,34,.6)}
.btn .dot{width:9px;height:9px;border-radius:50%;background:currentColor;box-shadow:0 0 0 0 currentColor;animation:pulse 1.6s infinite}
.btn.ghost{--bg:transparent;--fg:var(--cream);border-color:rgba(244,236,221,.4)}
.btn.ghost:hover{--fg:#fff;border-color:var(--red);background:var(--red);box-shadow:none}
.btn.ink{--bg:var(--ink);--fg:var(--cream);border-color:var(--ink)}
.btn.big{padding:1.25em 2.2em;font-size:.92rem}
@keyframes pulse{0%{box-shadow:0 0 0 0 rgba(255,255,255,.55)}70%{box-shadow:0 0 0 10px rgba(255,255,255,0)}100%{box-shadow:0 0 0 0 rgba(255,255,255,0)}}

/* ---------- ON AIR pill ---------- */
.onair{display:inline-flex;align-items:center;gap:.55em;font-family:var(--ff-body);font-weight:700;letter-spacing:.22em;font-size:.68rem;text-transform:uppercase;
  border:1.5px solid var(--red);color:var(--red);padding:.5em .9em;border-radius:100px;background:rgba(225,27,34,.06)}
.onair .live{width:8px;height:8px;border-radius:50%;background:var(--red);animation:blink 1.4s infinite}
@keyframes blink{0%,49%{opacity:1}50%,100%{opacity:.25}}

/* ---------- Equalizer bars ---------- */
.eq{display:inline-flex;align-items:flex-end;gap:3px;height:18px}
.eq span{width:3px;background:var(--red);border-radius:2px;height:40%;animation:eq 1s ease-in-out infinite}
.eq span:nth-child(2){animation-delay:.2s}.eq span:nth-child(3){animation-delay:.4s}
.eq span:nth-child(4){animation-delay:.1s}.eq span:nth-child(5){animation-delay:.5s}
@keyframes eq{0%,100%{height:25%}50%{height:100%}}

/* ---------- Nav ---------- */
.nav{position:fixed;top:0;left:0;right:0;z-index:1000;transition:background .4s,backdrop-filter .4s,border-color .4s;
  border-bottom:1px solid transparent}
.nav.scrolled{background:rgba(12,10,9,.82);backdrop-filter:blur(14px);border-bottom-color:rgba(244,236,221,.1)}
.nav-in{max-width:1440px;margin:0 auto;padding:14px var(--gut);display:flex;align-items:center;justify-content:space-between;gap:20px}
.brandmark{display:flex;align-items:center;gap:12px;flex-shrink:0}
.brandmark .badge{font-family:var(--ff-display);font-size:1.05rem;text-transform:uppercase;letter-spacing:.02em;
  background:var(--red);color:#fff;width:38px;height:38px;border-radius:50%;display:grid;place-items:center;line-height:1;
  border:2px solid #fff;box-shadow:0 0 0 2px var(--red)}
.brandmark .wordm{font-family:var(--ff-display);text-transform:uppercase;font-size:1.02rem;letter-spacing:.04em;color:var(--cream);line-height:1}
.brandmark .wordm small{display:block;font-family:var(--ff-body);font-weight:600;font-size:.52rem;letter-spacing:.34em;color:var(--muted)}
.nav-links{display:flex;align-items:center;gap:26px}
.nav-links a{font-family:var(--ff-body);font-weight:600;font-size:.8rem;letter-spacing:.04em;color:var(--cream);opacity:.82;transition:opacity .2s,color .2s;position:relative}
.nav-links a:hover{opacity:1;color:#fff}
.nav-links a::after{content:"";position:absolute;left:0;bottom:-6px;height:2px;width:0;background:var(--red);transition:width .3s}
.nav-links a:hover::after{width:100%}
.nav-cta{display:flex;align-items:center;gap:14px}
.burger{display:none;flex-direction:column;gap:5px;background:none;border:0;cursor:pointer;padding:8px}
.burger span{width:26px;height:2px;background:var(--cream);transition:.3s}
.mobile-menu{position:fixed;inset:0;z-index:999;background:var(--ink);transform:translateY(-100%);transition:transform .5s var(--ease);
  display:flex;flex-direction:column;justify-content:center;gap:6px;padding:var(--gut)}
.mobile-menu.open{transform:translateY(0)}
.mobile-menu a{font-family:var(--ff-display);text-transform:uppercase;font-size:2rem;color:var(--cream);padding:.15em 0;border-bottom:1px solid rgba(244,236,221,.08)}
.mobile-menu a:hover{color:var(--red)}

/* ---------- Ticker ---------- */
.ticker{background:var(--red);color:#fff;overflow:hidden;white-space:nowrap;border-block:2px solid #000}
.ticker.ink{background:var(--ink);color:var(--cream);border-color:var(--red)}
.ticker-track{display:inline-flex;gap:40px;padding-block:12px;animation:ticker 34s linear infinite;will-change:transform}
.ticker.rev .ticker-track{animation-direction:reverse}
.ticker-track span{font-family:var(--ff-display);text-transform:uppercase;font-size:1rem;letter-spacing:.06em;display:inline-flex;align-items:center;gap:40px}
.ticker-track span::after{content:"◉";color:rgba(255,255,255,.55);font-size:.7rem}
.ticker.ink .ticker-track span::after{color:var(--red)}
@keyframes ticker{from{transform:translateX(0)}to{transform:translateX(-50%)}}

/* ---------- Waveform divider ---------- */
.wave{display:block;width:100%;height:44px;color:var(--red)}
.wave.thin{height:26px}

/* ---------- Reveal ---------- */
.reveal{opacity:0;transform:translateY(34px);transition:opacity .8s var(--ease),transform .8s var(--ease)}
.reveal.in{opacity:1;transform:none}
.reveal.d1{transition-delay:.08s}.reveal.d2{transition-delay:.16s}.reveal.d3{transition-delay:.24s}.reveal.d4{transition-delay:.32s}

/* =========================================================
   HERO
   ========================================================= */
.hero{min-height:100svh;display:flex;flex-direction:column;justify-content:center;position:relative;overflow:hidden;
  padding-top:120px;padding-bottom:60px;background:radial-gradient(120% 90% at 50% 0%,#1c0507 0%,var(--ink) 55%)}
.hero-bg{position:absolute;inset:0;z-index:0;opacity:.28;background-size:cover;background-position:center;filter:grayscale(.2) contrast(1.05)}
.hero-bg::after{content:"";position:absolute;inset:0;background:linear-gradient(180deg,rgba(12,10,9,.55),rgba(12,10,9,.9) 70%,var(--ink))}
.hero-scan{position:absolute;inset:0;z-index:1;pointer-events:none;opacity:.35;
  background:repeating-linear-gradient(180deg,transparent 0 3px,rgba(0,0,0,.25) 3px 4px)}
.hero .wrap{position:relative;z-index:2;width:100%}
.hero-top{display:flex;align-items:center;gap:16px;flex-wrap:wrap;margin-bottom:26px}
.freq-line{flex:1;min-width:120px;height:1px;background:linear-gradient(90deg,var(--red),transparent)}
.hero h1{margin:.1em 0 .2em}
.hero h1 .hl{color:var(--red)}
.hero h1 .stroke{color:transparent;-webkit-text-stroke:2px var(--cream)}
.chips{display:flex;flex-wrap:wrap;gap:10px;margin-top:26px}
.chip{font-family:var(--ff-body);font-weight:600;font-size:.74rem;letter-spacing:.06em;text-transform:uppercase;
  border:1px solid rgba(244,236,221,.28);border-radius:100px;padding:.6em 1.05em;color:var(--cream);background:rgba(244,236,221,.04)}
.chip.red{background:var(--red);border-color:var(--red);color:#fff}
.hero-sub{max-width:56ch;margin-top:26px;color:var(--cream);opacity:.9}
.hero-foot{display:flex;align-items:center;justify-content:space-between;gap:20px;flex-wrap:wrap;margin-top:48px}
.scrollcue{display:inline-flex;align-items:center;gap:10px;font-family:var(--ff-body);font-weight:600;letter-spacing:.2em;font-size:.68rem;text-transform:uppercase;color:var(--muted)}
.scrollcue .track{width:26px;height:42px;border:1.5px solid rgba(244,236,221,.4);border-radius:14px;position:relative}
.scrollcue .track::after{content:"";position:absolute;left:50%;top:7px;width:4px;height:8px;background:var(--red);border-radius:3px;transform:translateX(-50%);animation:cue 1.6s infinite}
@keyframes cue{0%{opacity:0;transform:translate(-50%,0)}30%{opacity:1}100%{opacity:0;transform:translate(-50%,14px)}}
.loadline{font-family:var(--ff-body);font-weight:600;font-size:.7rem;letter-spacing:.24em;text-transform:uppercase;color:var(--red)}

/* logo lockup + plate */
.logo-lockup{display:inline-flex;flex-direction:column;align-items:flex-start;gap:14px}
.logo-plate{display:inline-flex;flex-direction:column;align-items:center;gap:4px;padding:22px 34px;border:2px solid var(--red);border-radius:16px;
  background:rgba(225,27,34,.05)}
.logo-plate .rb{font-family:var(--ff-display);font-size:clamp(2.4rem,6vw,4rem);text-transform:uppercase;line-height:.9;color:var(--cream);letter-spacing:.02em}
.logo-plate .rb b{color:var(--red)}
.logo-plate .tag{font-family:var(--ff-body);font-weight:600;font-size:.6rem;letter-spacing:.4em;text-transform:uppercase;color:var(--muted);margin-top:2px}

/* =========================================================
   Generic content blocks
   ========================================================= */
.section-head{max-width:60ch}
.section-head .h2{margin-top:14px}
.two-col{display:grid;grid-template-columns:1.05fr .95fr;gap:clamp(28px,5vw,70px);align-items:center}
.two-col.rev{direction:rtl}.two-col.rev>*{direction:ltr}

/* stat cards */
.stats{display:grid;grid-template-columns:repeat(4,1fr);gap:16px}
.stat{border:1px solid rgba(244,236,221,.14);border-radius:14px;padding:22px 20px;background:rgba(244,236,221,.03)}
.cream .stat{border-color:rgba(12,10,9,.12);background:rgba(12,10,9,.02)}
.stat .n{font-family:var(--ff-display);font-size:clamp(1.8rem,3vw,2.6rem);color:var(--red);line-height:1}
.stat .l{font-size:.86rem;margin-top:8px;color:var(--muted)}
.cream .stat .l{color:#6b5f52}

/* key point list */
.pts{display:flex;flex-wrap:wrap;gap:10px}
.pts li{list-style:none}
.pt{display:inline-flex;align-items:center;gap:.6em;font-family:var(--ff-body);font-weight:600;font-size:.86rem;
  border:1px solid rgba(244,236,221,.2);border-radius:100px;padding:.6em 1.1em}
.cream .pt{border-color:rgba(12,10,9,.16)}
.pt::before{content:"";width:7px;height:7px;border-radius:50%;background:var(--red);flex-shrink:0}

/* image frames · preserve aspect ratio, hairline border (no shadows per house rule) */
.imgframe{border:1px solid rgba(244,236,221,.14);border-radius:14px;overflow:hidden;background:#000}
.cream .imgframe{border-color:rgba(12,10,9,.12)}
.imgframe img,.imgframe video{width:100%;height:100%;object-fit:cover;display:block}
.tape{position:absolute;background:rgba(217,164,65,.85);height:26px;width:96px;transform:rotate(-6deg);z-index:3;
  box-shadow:0 2px 6px rgba(0,0,0,.25);opacity:.9}

/* editorial photo grid */
.photo-grid{display:grid;grid-template-columns:repeat(12,1fr);grid-auto-rows:11vw;gap:14px}
.photo-grid .cell{overflow:hidden;border-radius:12px;border:1px solid rgba(244,236,221,.12);position:relative;background:#000}
.photo-grid .cell img{width:100%;height:100%;object-fit:cover;transition:transform .8s var(--ease)}
.photo-grid .cell:hover img{transform:scale(1.06)}

/* =========================================================
   Cards
   ========================================================= */
.cards{display:grid;gap:18px}
.cards.c2{grid-template-columns:repeat(2,1fr)}
.cards.c3{grid-template-columns:repeat(3,1fr)}
.cards.c4{grid-template-columns:repeat(4,1fr)}
.card{border:1px solid rgba(244,236,221,.14);border-radius:16px;padding:26px 24px;background:rgba(244,236,221,.03);
  transition:transform .4s var(--ease),border-color .4s,background .4s;position:relative;overflow:hidden}
.card:hover{transform:translateY(-5px);border-color:var(--red);background:rgba(225,27,34,.05)}
.cream .card{border-color:rgba(12,10,9,.12);background:#fff}
.cream .card:hover{border-color:var(--red)}
.card .num{font-family:var(--ff-display);font-size:1rem;color:var(--red);letter-spacing:.06em}
.card h4{font-family:var(--ff-display);text-transform:uppercase;font-size:1.15rem;line-height:1.05;margin:.4em 0 .5em;letter-spacing:.01em}
.card p{font-size:.94rem;color:var(--muted)}
.cream .card p{color:#6b5f52}

/* compare cards */
.compare{display:grid;grid-template-columns:1fr 1fr;gap:18px}
.cmp{border-radius:16px;padding:28px;border:1px solid rgba(244,236,221,.16)}
.cmp.now{background:rgba(244,236,221,.03)}
.cmp.next{background:var(--red);color:#fff;border-color:var(--red)}
.cmp .lbl{font-family:var(--ff-body);font-weight:700;text-transform:uppercase;letter-spacing:.2em;font-size:.7rem;opacity:.8}
.cmp .big{font-family:var(--ff-display);text-transform:uppercase;font-size:clamp(1.3rem,2.4vw,2rem);line-height:1.02;margin-top:12px}

/* two-column audit */
.audit{display:grid;grid-template-columns:1fr 1fr;gap:22px}
.audit .col{border-radius:16px;padding:30px;border:1px solid rgba(12,10,9,.12)}
.audit .works{background:#fff}
.audit .improve{background:var(--ink);color:var(--cream);border-color:var(--ink)}
.audit h4{font-family:var(--ff-display);text-transform:uppercase;font-size:1.4rem;margin-bottom:16px;display:flex;align-items:center;gap:.5em}
.audit ul{list-style:none;display:flex;flex-direction:column;gap:12px}
.audit li{display:flex;gap:12px;align-items:flex-start;font-size:.98rem}
.audit li::before{content:"";width:18px;height:18px;border-radius:50%;flex-shrink:0;margin-top:3px;
  background:var(--red);-webkit-mask:url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 24 24'%3E%3Cpath fill='black' d='M9 16.2 4.8 12l-1.4 1.4L9 19 21 7l-1.4-1.4z'/%3E%3C/svg%3E") center/contain no-repeat}
.audit .improve li::before{background:var(--coral)}

/* campaign feature */
.camp{display:grid;grid-template-columns:1fr 1fr;gap:0;border-radius:20px;overflow:hidden;border:1px solid rgba(244,236,221,.14)}
.camp .media{position:relative;min-height:340px;background:#000}
.camp .media img,.camp .media video{position:absolute;inset:0;width:100%;height:100%;object-fit:cover}
.camp .body{padding:clamp(28px,4vw,48px);display:flex;flex-direction:column;justify-content:center;background:var(--ink-2)}
.camp.rev .media{order:2}
.camp .thought{font-family:var(--ff-hand);font-size:1.5rem;color:var(--coral);line-height:1.1;margin:14px 0 20px}
.camp .tags{display:flex;flex-wrap:wrap;gap:8px;margin-top:20px}
.camp .tags span{font-size:.76rem;font-weight:600;letter-spacing:.04em;border:1px solid rgba(244,236,221,.2);padding:.5em .85em;border-radius:100px;color:var(--cream)}

/* frequency map */
.freqmap{display:grid;grid-template-columns:repeat(4,1fr);gap:16px}
.freqnode{border:1px solid rgba(244,236,221,.16);border-radius:16px;padding:26px;background:rgba(244,236,221,.03);position:relative}
.freqnode .k{font-family:var(--ff-display);text-transform:uppercase;color:var(--red);font-size:1.2rem}
.freqnode p{margin-top:10px;font-size:.92rem;color:var(--muted)}

/* reel strip */
.reelstrip{display:grid;grid-auto-flow:column;grid-auto-columns:minmax(220px,1fr);gap:16px;overflow-x:auto;padding-bottom:14px;scroll-snap-type:x mandatory}
.reelstrip::-webkit-scrollbar{height:8px}
.reelstrip::-webkit-scrollbar-thumb{background:rgba(244,236,221,.2);border-radius:8px}
.reel{position:relative;aspect-ratio:9/16;border-radius:14px;overflow:hidden;border:1px solid rgba(244,236,221,.14);scroll-snap-align:start;background:#000}
.reel video,.reel img{width:100%;height:100%;object-fit:cover}
.reel .play{position:absolute;left:12px;bottom:12px;font-family:var(--ff-body);font-weight:700;font-size:.66rem;letter-spacing:.18em;text-transform:uppercase;
  background:rgba(0,0,0,.5);backdrop-filter:blur(4px);padding:.45em .7em;border-radius:100px;display:flex;align-items:center;gap:.5em}
.reel .play .eq{height:12px}

/* moodboard group tiles */
.mood{display:grid;grid-template-columns:repeat(3,1fr);gap:16px}
.moodtile{border-radius:16px;overflow:hidden;position:relative;border:1px solid rgba(244,236,221,.14);aspect-ratio:4/5;background:#000}
.moodtile img{width:100%;height:100%;object-fit:cover;transition:transform .8s var(--ease)}
.moodtile:hover img{transform:scale(1.05)}
.moodtile .cap{position:absolute;inset:auto 0 0 0;padding:16px;background:linear-gradient(0deg,rgba(0,0,0,.85),transparent);
  font-family:var(--ff-display);text-transform:uppercase;font-size:1.1rem;letter-spacing:.02em}
.moodtile .cap small{display:block;font-family:var(--ff-body);font-weight:600;font-size:.68rem;letter-spacing:.14em;color:var(--red);margin-top:3px}

/* CTA band */
.ctaband{text-align:center;padding-block:clamp(70px,10vw,130px);background:
  linear-gradient(rgba(12,10,9,.72),rgba(12,10,9,.86)),var(--red);position:relative;overflow:hidden}
.ctaband .h2{color:#fff}

/* steps */
.steps{display:grid;grid-template-columns:repeat(5,1fr);gap:16px;counter-reset:s}
.step{border-top:2px solid var(--red);padding-top:18px}
.step .n{font-family:var(--ff-display);font-size:1rem;color:var(--red)}
.step p{margin-top:8px;font-size:.92rem}

/* footer */
.foot{background:#060504;padding-block:64px 40px;border-top:1px solid rgba(244,236,221,.1)}
.foot-top{display:flex;justify-content:space-between;gap:30px;flex-wrap:wrap;align-items:flex-end}
.foot .mk-logo{height:34px;width:auto;opacity:.95}
.foot-line{font-family:var(--ff-display);text-transform:uppercase;font-size:clamp(1.6rem,4vw,3rem);line-height:1;color:var(--cream)}
.foot-meta{display:flex;justify-content:space-between;gap:20px;flex-wrap:wrap;margin-top:44px;padding-top:24px;border-top:1px solid rgba(244,236,221,.1);font-size:.8rem;color:var(--muted)}
.foot-meta a:hover{color:var(--red)}

/* small radio cue tags */
.cue{font-family:var(--ff-hand);color:var(--coral);font-size:1.4rem;display:inline-block;transform:rotate(-4deg)}

/* content-world specific */
.bucket{border:1px solid rgba(244,236,221,.14);border-radius:16px;overflow:hidden;background:rgba(244,236,221,.03);transition:transform .4s var(--ease),border-color .4s}
.bucket:hover{transform:translateY(-5px);border-color:var(--red)}
.bucket .top{aspect-ratio:16/10;position:relative;overflow:hidden;background:#000}
.bucket .top img{width:100%;height:100%;object-fit:cover;transition:transform .8s var(--ease)}
.bucket:hover .top img{transform:scale(1.06)}
.bucket .top .no{position:absolute;top:12px;left:12px;font-family:var(--ff-display);font-size:1.5rem;color:#fff;
  background:var(--red);width:44px;height:44px;border-radius:50%;display:grid;place-items:center;line-height:1;border:2px solid #fff}
.bucket .in{padding:22px}
.bucket h4{font-family:var(--ff-display);text-transform:uppercase;font-size:1.25rem;line-height:1.02}
.bucket .purpose{font-size:.9rem;color:var(--muted);margin-top:8px}
.bucket .fmt{display:flex;gap:6px;flex-wrap:wrap;margin-top:16px}
.bucket .fmt span{font-size:.66rem;font-weight:700;letter-spacing:.1em;text-transform:uppercase;border:1px solid rgba(244,236,221,.22);padding:.4em .7em;border-radius:100px;color:var(--cream)}

/* sample lines accordion-ish list */
.samples{display:grid;grid-template-columns:repeat(2,1fr);gap:16px}
.sampleblock{border-left:2px solid var(--red);padding:6px 0 6px 20px}
.sampleblock h5{font-family:var(--ff-display);text-transform:uppercase;font-size:1.05rem;letter-spacing:.01em}
.sampleblock .lines{display:flex;flex-wrap:wrap;gap:8px;margin-top:12px}
.sampleblock .lines span{font-family:var(--ff-hand);font-size:1.15rem;color:var(--cream);background:rgba(244,236,221,.05);
  border:1px solid rgba(244,236,221,.12);padding:.15em .7em;border-radius:100px;line-height:1.3}

/* =========================================================
   Responsive
   ========================================================= */
@media(max-width:1024px){
  .nav-links{display:none}
  .burger{display:flex}
  .photo-grid{grid-auto-rows:16vw}
  .stats{grid-template-columns:repeat(2,1fr)}
  .freqmap{grid-template-columns:repeat(2,1fr)}
  .steps{grid-template-columns:repeat(2,1fr)}
  .cards.c4{grid-template-columns:repeat(2,1fr)}
}
@media(max-width:760px){
  .two-col{grid-template-columns:1fr}
  .two-col.rev{direction:ltr}
  .compare,.audit,.camp,.samples{grid-template-columns:1fr}
  .camp.rev .media{order:0}
  .cards.c2,.cards.c3{grid-template-columns:1fr}
  .mood{grid-template-columns:repeat(2,1fr)}
  .photo-grid{grid-template-columns:repeat(6,1fr);grid-auto-rows:26vw}
  .nav-cta .btn{display:none}
  .foot-line{font-size:1.6rem}
}
@media(max-width:440px){
  .mood{grid-template-columns:1fr}
  .stats{grid-template-columns:1fr}
}
@media(prefers-reduced-motion:reduce){
  *{animation:none!important}
  html{scroll-behavior:auto}
  .reveal{opacity:1;transform:none}
}

/* =========================================================
   ROUND 2 — logos, ratio-safe galleries, lightbox, intro
   ========================================================= */

/* ---- Logo chips (real logos, undistorted, on clean plates) ---- */
.rb-logo{display:block}
.logo-chip{display:inline-flex;align-items:center;justify-content:center;background:#fff;border-radius:14px;padding:10px}
.logo-chip.round{border-radius:50%;padding:0}
.nav .logo-chip{width:52px;height:52px;border-radius:50%;padding:5px}
.nav .logo-chip img{width:100%;height:100%;object-fit:contain}
.brandmark .wordm{font-family:var(--ff-display);text-transform:uppercase;font-size:1rem;letter-spacing:.04em;color:var(--cream);line-height:1}
.hero-logo{width:min(300px,66vw);background:#fff;border-radius:24px;padding:26px 30px;display:inline-block}
.hero-logo img{width:100%;height:auto;display:block}
.mk-lockup{display:inline-flex;flex-direction:column;gap:10px;align-items:flex-start}
.mk-lockup .plate{background:#fff;border-radius:14px;padding:14px 20px;display:inline-flex}
.mk-lockup .plate img{height:34px;width:auto;display:block}
.mk-lockup small{font-family:var(--ff-body);font-weight:600;font-size:.62rem;letter-spacing:.24em;text-transform:uppercase;color:var(--muted)}
.foot .mk-plate{background:#fff;border-radius:12px;padding:12px 18px;display:inline-flex}
.foot .mk-plate img{height:30px;width:auto;display:block}

/* ---- Ratio-safe masonry gallery (object-fit not needed, natural ratio) ---- */
.gallery{columns:4 230px;column-gap:14px}
.gallery.wide{columns:3 300px}
.gallery .g{break-inside:avoid;margin-bottom:14px;position:relative;display:block;border-radius:12px;overflow:hidden;
  border:1px solid rgba(244,236,221,.14);background:#0f0d0c;cursor:pointer;transition:border-color .3s,transform .3s var(--ease)}
.cream .gallery .g{border-color:rgba(12,10,9,.14);background:#fff}
.gallery .g:hover{border-color:var(--red);transform:translateY(-3px)}
.gallery .g img{width:100%;height:auto;display:block}
.gallery .g .cue{position:absolute;left:10px;bottom:10px;z-index:2;font-family:var(--ff-body);font-weight:700;font-size:.62rem;letter-spacing:.12em;text-transform:uppercase;
  background:rgba(0,0,0,.62);color:#fff;backdrop-filter:blur(4px);padding:.45em .7em;border-radius:100px;display:inline-flex;align-items:center;gap:.5em;opacity:0;transition:opacity .3s}
.gallery .g:hover .cue{opacity:1}
.gallery .g.vid .cue{opacity:1;background:var(--red)}
.gallery .g.vid::after{content:"";position:absolute;inset:0;margin:auto;width:56px;height:56px;border-radius:50%;
  background:rgba(225,27,34,.92) url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 24 24'%3E%3Cpath fill='white' d='M8 5v14l11-7z'/%3E%3C/svg%3E") center/24px no-repeat;
  pointer-events:none;box-shadow:0 6px 20px rgba(0,0,0,.4)}

/* single framed asset (contain, neutral frame, clickable) */
.asset{display:block;border:1px solid rgba(244,236,221,.14);border-radius:14px;background:#0f0d0c;overflow:hidden;cursor:pointer;position:relative}
.cream .asset{background:#fff;border-color:rgba(12,10,9,.12)}
.asset img{width:100%;height:auto;display:block}
.asset .cue{position:absolute;left:12px;bottom:12px;font-family:var(--ff-body);font-weight:700;font-size:.64rem;letter-spacing:.12em;text-transform:uppercase;background:rgba(0,0,0,.6);color:#fff;padding:.45em .7em;border-radius:100px}

/* ---- Lightbox ---- */
.lb{position:fixed;inset:0;z-index:5000;background:rgba(6,5,4,.94);display:none;align-items:center;justify-content:center;padding:4vw}
.lb.open{display:flex}
.lb-inner{max-width:92vw;max-height:90vh;display:flex;flex-direction:column;align-items:center;gap:14px}
.lb img,.lb video{max-width:92vw;max-height:82vh;width:auto;height:auto;object-fit:contain;border-radius:8px;background:#000}
.lb .cap{font-family:var(--ff-body);font-size:.85rem;color:var(--muted);text-align:center;max-width:60ch}
.lb-close{position:fixed;top:22px;right:26px;z-index:5001;width:48px;height:48px;border-radius:50%;border:1.5px solid rgba(244,236,221,.4);
  background:rgba(0,0,0,.5);color:#fff;font-size:1.4rem;cursor:pointer;display:grid;place-items:center;transition:.25s}
.lb-close:hover{background:var(--red);border-color:var(--red)}

/* ---- Detailed campaign block ---- */
.campaign{border:1px solid rgba(244,236,221,.14);border-radius:20px;overflow:hidden;background:var(--ink-2);margin-top:clamp(20px,3vw,34px)}
.cream .campaign{background:#fff;border-color:rgba(12,10,9,.12)}
.campaign .chead{padding:clamp(24px,3.4vw,40px);border-bottom:1px solid rgba(244,236,221,.1)}
.cream .campaign .chead{border-color:rgba(12,10,9,.1)}
.campaign .ctype{display:inline-flex;align-items:center;gap:.5em;font-family:var(--ff-body);font-weight:700;letter-spacing:.16em;text-transform:uppercase;font-size:.66rem;color:var(--red);border:1px solid var(--red);border-radius:100px;padding:.4em .8em;margin-bottom:14px}
.campaign h3{font-family:var(--ff-display);text-transform:uppercase;font-size:clamp(1.6rem,3.4vw,2.6rem);line-height:.98}
.campaign .thought{font-family:var(--ff-hand);font-size:1.55rem;color:var(--coral);line-height:1.12;margin-top:14px}
.cream .campaign .thought{color:var(--red)}
.campaign .cbody{padding:clamp(24px,3.4vw,40px);display:grid;grid-template-columns:1fr 1fr;gap:clamp(20px,3vw,40px)}
.campaign .cbody .full{grid-column:1/-1}
.campaign .lbl{font-family:var(--ff-body);font-weight:700;letter-spacing:.18em;text-transform:uppercase;font-size:.66rem;color:var(--red);margin-bottom:10px}
.cream .campaign .lbl{color:var(--red-deep)}
.chiplist{display:flex;flex-wrap:wrap;gap:8px}
.chiplist span{font-family:var(--ff-body);font-weight:600;font-size:.8rem;border:1px solid rgba(244,236,221,.2);padding:.45em .8em;border-radius:100px;color:var(--cream)}
.cream .chiplist span{border-color:rgba(12,10,9,.18);color:var(--ink)}
.campaign .core{font-weight:600;font-size:1.05rem;line-height:1.5}

/* ---- Radio Frequency system diagram ---- */
.radiosys{display:grid;grid-template-columns:repeat(3,1fr);gap:16px}
.rnode{border:1px solid rgba(244,236,221,.16);border-radius:16px;padding:24px;background:rgba(244,236,221,.03);position:relative}
.rnode .band{font-family:var(--ff-body);font-weight:700;letter-spacing:.14em;text-transform:uppercase;font-size:.64rem;color:var(--red)}
.rnode h4{font-family:var(--ff-display);text-transform:uppercase;font-size:1.3rem;margin:8px 0 8px}
.rnode p{font-size:.9rem;color:var(--muted)}

/* ---- Content bucket sheet table ---- */
.sheetwrap{overflow-x:auto;border:1px solid rgba(244,236,221,.14);border-radius:16px}
.cream .sheetwrap{border-color:rgba(12,10,9,.12)}
table.sheet{width:100%;border-collapse:collapse;min-width:720px;font-size:.92rem}
table.sheet th,table.sheet td{text-align:left;padding:14px 16px;border-bottom:1px solid rgba(244,236,221,.1);vertical-align:top}
.cream table.sheet th,.cream table.sheet td{border-color:rgba(12,10,9,.08)}
table.sheet thead th{font-family:var(--ff-body);font-weight:700;letter-spacing:.1em;text-transform:uppercase;font-size:.68rem;color:var(--red);background:rgba(225,27,34,.06)}
table.sheet td:first-child{font-family:var(--ff-display);text-transform:uppercase;font-size:.98rem;letter-spacing:.01em;color:var(--cream);white-space:nowrap}
.cream table.sheet td:first-child{color:var(--ink)}
table.sheet .fmt{color:var(--red);font-weight:600;white-space:nowrap}
table.sheet tbody tr:hover{background:rgba(225,27,34,.04)}

/* ---- Deep bucket card ---- */
.dbucket{border:1px solid rgba(244,236,221,.14);border-radius:18px;overflow:hidden;background:var(--ink-2)}
.dbucket .dtop{display:flex;align-items:center;gap:16px;padding:22px 24px;border-bottom:1px solid rgba(244,236,221,.1)}
.dbucket .dno{font-family:var(--ff-display);font-size:1.4rem;color:#fff;background:var(--red);width:46px;height:46px;border-radius:50%;display:grid;place-items:center;flex-shrink:0;border:2px solid #fff}
.dbucket h4{font-family:var(--ff-display);text-transform:uppercase;font-size:1.35rem;line-height:1}
.dbucket .din{padding:24px;display:grid;gap:18px}
.dbucket .din .lbl{font-family:var(--ff-body);font-weight:700;letter-spacing:.16em;text-transform:uppercase;font-size:.62rem;color:var(--red);margin-bottom:8px}
.dbucket .lines{display:flex;flex-wrap:wrap;gap:8px}
.dbucket .lines span{font-family:var(--ff-hand);font-size:1.1rem;color:var(--cream);background:rgba(244,236,221,.05);border:1px solid rgba(244,236,221,.12);padding:.1em .65em;border-radius:100px;line-height:1.3}

/* ---- Loading / typewriter intro overlay ---- */
#intro{position:fixed;inset:0;z-index:8000;background:radial-gradient(120% 100% at 50% 0%,#1c0507,#0a0807 60%);
  display:flex;flex-direction:column;align-items:center;justify-content:center;text-align:center;padding:8vw;transition:opacity .7s ease,visibility .7s}
#intro.hide{opacity:0;visibility:hidden;pointer-events:none}
#intro .scan{position:absolute;inset:0;opacity:.25;pointer-events:none;background:repeating-linear-gradient(180deg,transparent 0 3px,rgba(0,0,0,.3) 3px 4px)}
#intro .mk-mark{height:34px;width:auto;margin-bottom:22px;opacity:.96;z-index:2;filter:drop-shadow(0 2px 10px rgba(0,0,0,.35))}
#intro .brandline{display:flex;align-items:center;gap:14px;margin-bottom:34px;z-index:2}
#intro .brandline .chip{width:52px;height:52px;border-radius:50%;background:#fff;padding:5px;display:grid;place-items:center}
#intro .brandline .chip img{width:100%;height:100%;object-fit:contain}
#intro .brandline .presents{font-family:var(--ff-body,'Space Grotesk',sans-serif);font-weight:600;letter-spacing:.28em;text-transform:uppercase;font-size:.6rem;color:var(--muted,#b7aba0)}
@media(max-width:640px){#intro .mk-mark{height:26px}}
#intro .onair{border-color:var(--red);color:var(--red)}
#intro .type{z-index:2;max-width:20ch;font-family:var(--ff-display);text-transform:uppercase;line-height:1.02;
  font-size:clamp(1.6rem,4.6vw,3.4rem);color:var(--cream);min-height:3.2em}
#intro .type .accent{color:var(--red)}
#intro .cursor{display:inline-block;width:.06em;margin-left:.06em;color:var(--red)}
#intro .sub{z-index:2;margin-top:22px;max-width:44ch;color:var(--muted);font-size:clamp(.95rem,1.4vw,1.1rem);opacity:0;transition:opacity .6s .2s}
#intro .enter{z-index:2;margin-top:34px;opacity:0;transform:translateY(10px);transition:opacity .5s,transform .5s}
#intro .enter.show{opacity:1;transform:none}
#intro .skip{position:absolute;top:22px;right:26px;z-index:3;font-family:var(--ff-body);font-weight:600;letter-spacing:.14em;text-transform:uppercase;font-size:.7rem;color:var(--muted);background:none;border:0;cursor:pointer}
#intro .skip:hover{color:var(--cream)}
body.intro-lock{overflow:hidden}

@media(max-width:1024px){.gallery{columns:3 200px}.campaign .cbody{grid-template-columns:1fr}.radiosys{grid-template-columns:1fr}}
@media(max-width:640px){.gallery{columns:2 150px}.hero-logo{width:min(240px,72vw)}}

/* =========================================================
   ROUND 2.1 — co-brand sticky nav, circular RB coin, official MK logo
   ========================================================= */
.brandmark{display:flex;align-items:center;gap:12px;flex-shrink:0}
.brandmark .rb-coin{width:46px;height:46px;border-radius:50%;object-fit:contain;flex-shrink:0;display:block}
.brandmark .wordm{font-family:var(--ff-display);text-transform:uppercase;font-size:1rem;letter-spacing:.04em;color:var(--cream);line-height:1}
.brandmark .cobar{color:var(--red);font-weight:700;font-size:1.05rem;opacity:.85;margin:0 2px}
.brandmark .mk-by{display:inline-flex;flex-direction:column;gap:3px;line-height:1}
.brandmark .mk-by small{font-family:var(--ff-body);font-weight:600;font-size:.5rem;letter-spacing:.24em;text-transform:uppercase;color:var(--muted)}
.brandmark .mk-by img{height:15px;width:auto;display:block}

/* MK official white logo in Why-MK + footer (on dark, blends directly, no plate) */
.mk-lockup{display:inline-flex;flex-direction:column;gap:9px;align-items:flex-start}
.mk-lockup small{font-family:var(--ff-body);font-weight:600;font-size:.62rem;letter-spacing:.24em;text-transform:uppercase;color:var(--muted)}
.mk-lockup .mk-brand-logo{height:30px;width:auto;display:block}
.foot .mk-lockup{align-items:flex-end}
.foot .mk-lockup .mk-brand-logo{height:32px}

/* intro: official MK mark + circular RB coin */
#intro .mk-mark{height:32px}
#intro .rb-coin-sm{width:52px;height:52px;border-radius:50%;object-fit:contain;display:block}

@media(max-width:600px){
  .brandmark .wordm{display:none}
  .brandmark .mk-by small{display:none}
  .brandmark .rb-coin{width:40px;height:40px}
}

/* Fix: deep bucket cards are dark cards inside a cream section -> force light text */
.cream .dbucket h4{color:var(--cream)}
.cream .dbucket .dim{color:var(--muted)}
.cream .dbucket .chiplist span{color:var(--cream);border-color:rgba(244,236,221,.22)}

/* =========================================================
   1441 THEME OVERRIDES (warm pizzeria)
   ========================================================= */
.display,.h1,.h2,.h3{font-weight:800;letter-spacing:-.01em}
.h2,.h3{letter-spacing:-.015em}
.eyebrow{letter-spacing:.28em}
/* warm fire glow hero */
.hero{background:radial-gradient(120% 95% at 50% 0%,#42200a 0%,var(--ink) 58%)}
.hero h1 .hl{color:var(--hot)}
.hero h1 .stroke{-webkit-text-stroke:2px var(--fire);color:transparent}
/* brand coin (green logo disc, no plate needed) */
.brandmark .rb-coin{background:transparent}
.logo-chip{background:transparent;padding:0}
.nav .logo-chip{background:transparent;padding:0}
/* warm serif accents for rustic Italian feel */
.serif{font-family:var(--ff-serif);font-weight:400}
.hand{font-weight:700}
/* fire-orange craving accents on a few key marks */
.onair{border-color:var(--fire);color:var(--fire);background:rgba(224,123,44,.08)}
.onair .live{background:var(--fire)}
/* tomato dot on campaign type tag */
.campaign .ctype{color:var(--hot);border-color:var(--hot)}
.campaign .ctype .live{background:var(--hot)!important}
.cmp.next{background:var(--hot);border-color:var(--hot)}
/* ticker warm */
.ticker{background:var(--red)}
.ticker.ink{background:var(--ink);color:var(--cream);border-color:var(--fire)}
.ticker.ink .ticker-track span::after{color:var(--fire)}
/* intro accent warm */
#intro{background:radial-gradient(120% 100% at 50% 0%,#42200a,#1a110b 62%)}
#intro .type .accent{color:var(--fire)}
.hero-logo-1441{display:inline-block;width:clamp(110px,15vw,168px)}
.hero-logo-1441 img{width:100%;height:auto;display:block}